You can’t beat a truly quirky print on children’s clothing and accessories. Scandinavian labels have been onto this for years, with all manner of household items featuring – one of my favourite babygros of Alfie’s, a decade ago, had a pegboard with tools hanging, while I adored a dress of Kitty’s with a tomato print. Fried eggs are an unlikely decorative motif, granted, but they really work on this You Are My Sunny Side Up backpack, £29.99, from Brit brand Sleep No More. Made from waterproof polyester with contoured straps and a host of pockets and compartments, this is sure to sizzle on the school run.
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