Slow Fashion for Fast Growing Kids

We have long been fans of all things Jake + Maya – Tze Ching Yeung, the owner, is one talented and inspiring lady (just check out her Instagram). Today she’s launching, via a worldwide Kickstarter campaign, the Jake + Maya Kids clothing collection which not only looks beautiful but will inspire the next generation to live more sustainably and be less wasteful. Designed in response to growing textile waste created by the kids fashion industry, the brand previously stocked in department stores across the globe has reinvented itself to lead the industry in sustainability, focusing on forward thinking approaches to design and less wasteful production processes.

Centred around an ethos of creating “Slow Fashion for Fast Growing Kids” each item has been made to last longer. The collection features bespoke waistbands on trousers, with many items having longer hem and cuffs. Additional adjustable features have been incorporated into the designs to extend wearability through growth spurts and over many years. The garments all change and transform over time which has inspired the collection to be called “Metamorphosis”.

Every item is easy to wear with many different styles to choose from. Prints have been made gender equal and many items are unisex. Garments are personalisable to encourage individuality and freedom to experiment. To keep kids excited for longer, key designs are multifunctional and easily reversible.

Jake + Maya (Kids) upholds an ethical production process working in partnership with local UK producers and social enterprises, using only sustainable and organic materials. The collection utilises zero waste design techniques to vastly reduce waste during production.

The most popular items can be preordered as part of the Kickstarter campaign with the full collection of almost 40 items being made available in summer. The crowdfunding campaign starts today and runs through to the 13th of April, 2017. Find out more and support this Kickstarter now! (We are!)