Selfish Mother children’s t-shirts

If you’re on Instagram, a) check you’re following @bambinogoodies, b) you can’t have failed to notice mamas snapping themselves wearing Selfish Mother‘s ubiquitous ‘Mother’ sweatshirts. Now, SM has branched out to offer these fab slogan tees for children, featuring the words Boy, Girl or Kin emblazoned in neon orange or blue on grey or red, available in four sizes from age 2 to 11. The concept is the same – all profits go to charity – but the cause is different: £5 of the £20 price tag will be donated to the brilliant Kids Company.