Good news for Scandi lovers – Swedish childrenswear label Newbie has launched in the UK. The clothing is available in sizes from newborn to 8 years and is sustainably made from super-soft 100% GOTS-certified organic cotton, and prices are much more affordable than you might expect, starting from £4 for a dribble bib to £40 for waterproof overalls. The autumn/winter collection features woodland animals – think badgers and bears – wallpaper-inspired prints and dogs – on a muted palette of grey, ecru, mint, duck egg, lilac and dusty pink. I love this baby onesie, which is just £18. Alongside the website, Newbie is opening a store in Richmond, Surrey, which will host events and offers the chance to get your purchases embroidered to personalise.
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