I’m a fan of Swedish company Me & I. Their bright and colourful clothes are quirky, fun and hard-wearing. My favourite piece is the rather unfortunately named ‘knickers’ aka cropped trousers/long shorts in terry towelling, from Â£17. Alfie had an orange pair last summer that he lived in and will be rocking bright blue this year. With this season’s new designs, there’s a lot of toadstool love going on – how cute is the unisex overall, Â£20? I like the traffic tunic, from Â£22, as well – always refreshing to see vehicles on items designed specifically for girls – why shouldn’t girls like cars? My stand out item though is the Happy Dinosaur t-shirt, from Â£15 – it would take a hard heart to resist that cheery face and the contrast colours are fab. Sizes range from newborn to 10 years – check item listings for specific details.