I am so inspired by the number of brands springing up in the UK to produce good quality simple clothing. It does seem to be weighted towards girls clothing however…
Milk and Jam was launched a year ago in February 2009 after founder Emmy felt underwhelmed by children’s clothing. The collection focuses on allowing children to be children with traditional designs that have a quirky edge. The clothes are for girls aged 2 – 5 and they encapsulate that golden age perfectly. All of their production is on a small scale in the UK which makes each design limited in number.
I took advantage of their current 40% discount to nab a couple of pieces for next winter and I absolutely love them. From the big buttons on the dresses to the flair of the flirty skirt they are the clothes I imagined dressing my daughter in and look great teamed with bright separates. The current AW09 collection is made from a range of bold cords teamed with contrasting cottons, ribbons and buttons. I am head over heels in love with the simple net skirts which can be worn as an under skirt or on their own. They even produce shabby chic home wares, bunting and pint sized pinnies.
I can’t wait for their new season to launch and I will be keeping my fingers crossed that one day they will create a boys collection.
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