It’s clickety-click central for me with Maxomorra underwear for kids (boys is here), a Swedish range in popping brights and cheeky prints mixed with contrast trimmings all in organic cotton. Half-decent kids underwear without TV characters or twee patterns isn’t easy to come by and I love that these are reasonably priced too at Â£3.99 – Â£4.99 a pair for pants and Â£9.99 for vests. With stars, horses, clouds, owls, crocs, tractors, penguins, monkeys, dandelions, and spots to choose from, all that’s left is to make up your mind. Sizes start from 18 months. Available from one of BG’s favourite shops Juicytots. Oh and I also spotted long johns for Â£10.99. Hotness.