Tween and teen boys’ clothing is often such a drudgefest of grey, khaki, navy, black and logos, so it’s great to see a brand embracing colour and fun. See, for example, Hype’s collaboration with Sesame Street. We are obsessed with this t-shirt featuring everyone’s favourite characters, including Big Bird, Abby Cadabby and Bert & Ernie, which comes in sizes from 3 to 16 years. You’ll also find Cookie Monster, Elmo and Oscar the Grouch on tees, hoodies and joggers, sometimes emblazoned on Hype’s signature photo-real prints. Prices for the collection start from £17.99 and, yes, there are backpacks for £24.99.