Brighton-based Junior Edition was launched earlier this year and has a beautifully curated mix of clothing, accessories, gifts and home decor for kids aged 0-7. Taking inspiration from the worlds of fashion, art and design, they’re ‘committed to offering customers new and exciting products’. Which basically means they have a fabulous range of stock.
Why we love? It’s really well curated and a complete delight when it comes to kids’ clothing. Lots of well-known brands alongside those that aren’t as popular (yet!). A great place to find outfits for all occasions. Plus they have a whole section dedicated to all things monochrome and some great deals in the seasonal offers area
Three cool buys: It’s hard to pick when there’s so much to choose from. It would be easy to go for Instagram favourites from the likes of Lucky Boy Sunday, Animalesque or Twig Creative or classics from BG faves Tootsa and Indikidual, Â but I thought we’d select some of their more unique pieces. So my three picks are the Pirates and Ponies T rex pendant (£35), the Koolabah Planets Drop Crotch Baggy Pants (£27.50) and the Le Petit M Owl Glow in the Dark Cushion (£36).
Brands: There’s a whole lot of brands to love at Junior Edition including Mini Rodini, Tiny Cottons, Beau Loves, Popupshop, Nununu, Emile Et Ida, Bang Bang Copenhagen, Tootsa MacGinty, Soft Gallery, Quinn and Fox, Kid + Kind, Indikidual, Gardner & The Gang, Hugo Loves Tiki, Huxbaby, Iglo + Indi, Boys & Girls, Nadadelazos, Moi Kidz, Kira Kids, Picnik Barcelona, Mingo Kids, Anive For The Minors, Ine De Haes, Koolabah, Tambere, Billybandit, Pretty Blue Fox, Animalesque, Luluzulu, The Bright Company, Ubang Babblechat, Sons + Daughters Eyewear, Twig Creative and Fable Heart. We’ve also got the inside scoop that next season they’re adding Motoreta, Wolf & Rita, Shapes Of Things, and Omamimini to the mix!
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