H&M and WWF have teamed up to produce a new kids collection made of sustainable materials, hoping to inspire people across the world to take better care of the planet. Launching today, 10% of the sales price from each product will be donated towards WWF’s conservation work. Bravo!
The collection is focused around wild animals such as tigers, snow leopards, polar bears, whales, elephants and penguins to highlight the plight of these species at risk. Finn is a huge Polar Bear fan, so a few bits may just be dropping in to my basket!
This new collection for babies and children up to 14 years old includes pieces such as cosy sweatshirts, soft leggings and fun hooded dresses. The colour palette runs from pastels and neutrals to black and grey. Organic cotton is the key material used in the collection. Thumbs up from BG!