We go to Amsterdam a few times a year and have become big fans of their discount retailer, HEMA. We snap up pyjamas and nightdresses in Scandi prints, stationery, party gear including treats for goodie bags, and divine cushion covers. While they do basics of general stuff for the home, they’re colour fiends and pride themselves on “making the ordinary extraordinary”.
Next month (11th June) they’ll be opening three stores – London Victoria (jaysus I’ll need to allow even more time before I hop on my train home..), Bromley and Kingston – plus aside from their plans to open more stores, they won’t be torturing the rest of the country and will also be launching an online store. I’ll be attending the opening party and can’t wait to see what’s in store – I will of course be reporting back on their best buys.