Collaborating is all the rage in baby gear over the past year, as we’ve seen monogrammed Marc Jacobs and cheeky Small Paul by Paul Frank with Bugaboo, and Henry Vibskov for Quinny. Now we have a surprise one, with DwellStudio of the contemporary bedding, nursery accessories, and toys, meets Fisher Price, they of retro fantastic toys of my youth and practical, mainstream baby products.
Fisher Price have ditched their kidified look of jarring primary’s and not so subtle themes and toned down to the chic modern designs of Dwell Studio. Traditional themes have their contemporary stamp on with plenty of chocolate mixed with warm and rich tones and silhouette’s.
Available exclusively from Mothercare, the collection comprises of a bouncer, cradle swing (currently sold out till 15th July), and highchair. The bouncer, Â£69.99, features a machine washable cover and an MP3 portal (Imagine them bouncing to BG favourite Hip Hop Baby), plus vibrating mode, and the cradle swing, Â£119.99, has a two position recline, and two swing modes, the same MP3 portal plus twelve songs and two sound effects. The four position highchair, Â£149.99, isn’t my style of highchair (you know I like mine sleek and minimalist) but will undoubtedly go down well with those that prefer the more traditional, predominantly plastic offerings.
A definite play for the masses for DwellStudio and a play for the consumer that demands some aesthetics out of their baby gear for Fisher Price, this is certainly a very interesting collab, although I hope that DwellStudio inject some new prints into the rest of their collection and don’t those of us who don’t tend to buy the mainstream gear!