If you, like me, are sick of the drab greys, pale pinks and navy flooding the high street and love dressing your children in vivid colour, you’re going to thank me for introducing you to Sussex label Bright ‘n’ Comfy. Hop over to their site where you’ll find a veritable rainbow of cotton jersey childrenswear in block colours, from tops and trousers to dresses and dungarees, via swirly skirts and funky flares. Prices start from a very reasonable £12 for a pair of leggings to £24 for dungarees and many items are available for custom orders as well, so you can choose your child’s favourite colours and channel their inner Joseph. Not only does bright clothing make everyone feel happier (particularly in this gloomy weather), but you will never lose your child in a crowd. Win, win!