British clothing company Boden are known for their bold colours, funky prints and appliquÃ©d designs and are essentially the UK’s answer to Gap. The range covers baby, child, Mama and Papa and their clothes wear well and are enduringly popular.
We recommend you mix in Boden with other brands to funk it up. Their best buys are without a doubt their coats, winter snow suits, baby girl summer dresses, and PJs. Be prepared to move fast for sales as stuff moves fast.