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Swedish brand Anïve for the Minors was launched because designer Gabriella Lundbald wanted clothes that fit her children properly – something she felt was missing in the market. With that in mind, the brand was born and although it takes clothes seriously, it does do with a playful mind. Every detail has been thought about, including the need to shove the items in the washing machine! Organic cottons, fabulous prints and graphics – loving the rain cloud and hot air balloon – at great price. Thumbs up from me.
You can buy direct, or from UK stockists including Nordic Kids, Quirky Collective, Scandinavian Minimall and newly opened shop, Pop Kids.
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