Thanks to our good chum Ruth at Love It Love It Love It for this tip off. Super-hot Danish label Danefae (of viking fame) now has a webshop. Wide, jewel-coloured stripes, mermaids, bears and the ubiquitous Erik – all the company’s signature motifs are there. And, as if you needed any more incentive to shop, there are some amazing opening offers, such as this ultra-cute jumpsuit reduced from £37.55 to £10.76. New arrivals include rainbow stripe velour trousers (yes, really) that look completely amazing, and an entire womenswear range to lust over. Shipping isn’t cheap (from £10) but worth it for items in the sale or opening offers section. Click, click, quick, quick… PS. Love It Love It Love It also have the rainbow pants in stock, with free UK postage.
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